TORONTO, Ontario, Canada – June 26, 2018 – AudienceView is pleased to announce a multi-year contract extension with The George Washington University (GW) covering athletics, arts and the Division of Student Affairs. By using AudienceView as a campus-wide solution, GW is enabling its departments to share data and knowledge to leverage both the partnership and AudienceView’s customer success model.
“AudienceView has provided us with the tools and collaborative working partnership that we needed to really boost our outbound efforts in a competitive marketplace and work towards accomplishing GW’s individual business goals,” said Nicole Early, Assistant Athletics Director for Marketing and Ticketing. “After our initial three years together, it’s clear that there is so much more that we can accomplish with AudienceView on our team.”
The GW Athletics ticketing team is using AudienceView to drive sales for five varsity sports, including NCAA basketball, and a variety of club and intramural athletic events. Their continued partnership with AudienceView will allow GW Athletics to up its game in sales and marketing by being more aggressive with outreach, identifying new opportunities for promotions and segmenting then targeting specific groups of potential buyers.
Among its innovations and to sell more seats, GW Athletics is offering a twist on the typical season ticket. For $99, fans can purchase a Raise High Pass and get a guaranteed seat for every men’s GW basketball home game. The ticket package allows fans to experience a different seating location – in the lower and upper levels – for each game. 48 hours prior to tip-off, an automated email is sent to target all Raise High Pass holders. The emails are based on one-time rules that athletics staff have set in AudienceView. After that, the fan simply goes online and picks their seat from exclusive inventory available for the game. The amount of work for ticket office staff is limited and the pass improves the overall experience because fans simply select their seat, receive their ticket by email and head to the game.
On the arts side, GW’s Lisner Auditorium hosts world-class events and activities that attract over 100,000 attendees each year.
Powered by AudienceView, the Division of Student Affairs has hosted numerous high-profile events including Stephen Colbert’s interview with President Barack Obama and two high-demand shows starring Jon Stewart as he was approaching the end of his 16-year run as host of Comedy Central’s The Daily Show.
With security standards tightening in today’s evolving marketplace, AudienceView is also successfully working with campus IT departments to further tighten security, which enables schools like GW to focus on the business value of the partnership.
“We are delighted to extend and expand our partnership with GW Athletics, Lisner Auditorium and the Division of Student Affairs,” said Mike Hinson, AudienceView’s VP of Sales, College Athletics. “AudienceView is committed to helping our clients in college athletics meet and exceed the changing demands of the marketplace, and achieve new levels of success.
AudienceView is proud to have a right-sized offering for any college athletics department or campus. Regardless of size, AudienceView enables success through resources including Success Blueprints, customer success plans focused on each organization’s individual business goals, hands-on help and access to a team of expert college athletics veterans.
AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at www.audienceview.com.
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