Symphony Silicon Valley Selects AudienceView as New E-Commerce Partner

May 29, 2013 Christine Payne

TORONTO, Ontario, Canada – May 29, 2013AudienceView has been selected as the new e-commerce and technology partner for Symphony Silicon Valley (SSV), the premiere orchestra in California’s greater South Bay area.  Symphony Silicon Valley is also proud to have AudienceView as a new supporter of ArtSPARK, which produces free educational arts programming for tens of thousands of the community’s children each year.

“Symphony Silicon Valley is thrilled to incorporate AudienceView’s state-of-the-art technology into our business operations and our bigger objectives of community service,” said Andrew Bales, General Director, Symphony Silicon Valley.  “In addition to fully modernizing our ticketing processes and adding new capabilities such as integrated fundraising, we are particularly excited about AudienceView’s leadership with respect to understanding the complexity of our expansive educational program.  We look forward to keeping the arts accessible for 40,000 children every year and appreciate AudienceView’s participation as a technology partner and sponsor of our ArtSPARK program.”

Founded in 2002, Symphony Silicon Valley is a notable community success story, renowned as a “phoenix orchestra” because it rose from the ashes of the old and bankrupt San Jose Symphony.  Led by a roster of distinguished guest conductors, the symphony is an anchor tenant of San Jose’s magnificently restored downtown California Theatre.  Originally built in 1927, it is known as one of Northern California’s most outstanding music halls.  Symphony artists are nationally recruited and locally resident, with an average performance tenure in San Jose of over 20 years.

In addition to its regular subscription concerts, Symphony Silicon Valley produces ArtSPARK, a program through which every area student in grades three to five is bused to an age-appropriate performance.  For the 2013-2014 season, ArtSPARK is adding grade six students to its program, ensuring many more thousands of children have a chance to enjoy programming at local arts venues.  Additional no-charge educational outreach programs include Music Notes, popular informal lecture-discussions held one hour before the beginning of most concerts, and student matinees, which are made available free-of-charge to schools in the San Jose area.

“We are excited to welcome Symphony Silicon Valley to our growing family of celebrated symphony orchestra partners, which includes organizations such as Orchestre symphonique de Montréal, the Royal Liverpool Philharmonic, National Concert Hall in Dublin, Ireland, Louisiana Philharmonic Orchestra and Aldburgh Music,” said Jeff Koets, Vice President of Sales and Marketing, AudienceView. “We look forward to a productive and collaborative long-term relationship with the SSV.”

About AudienceView

AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks.  With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution.  Supporting over 550 venues across six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.

MarketView is the world’s first white-label, self-serve e-commerce and CRM solution.  Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably.  It provides more features and functionality than other currently available self-serve platforms.

For additional information please visit, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

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