Agreement Will See StubHub Serve as Distribution Channel for AudienceView-Ticketed Events
DECEMBER 18, 2014 – SAN FRANCISCO – StubHub, the world’s largest ticket marketplace, today announced a brand new partnership with AudienceView, the complete e-commerce provider for entertainment organizations worldwide, to serve as a distribution channel for primary ticketed events.
AudienceView, which powers e-commerce and ticketing for both large entertainment organizations and self-serve events management portals that can be used for experiences of any size or type, will integrate its solution with the StubHub platform. The integration is designed to provide seamless, real-time inventory management so that AudienceView clients may better utilize StubHub as a distribution channel for their events. AudienceView provides a full e-commerce and ticketing solution for more than 550 venues, representing 100,000+ live events annually in the United States, Canada, United Kingdom and beyond. The event categories presented by AudienceView clients range from theater, performing arts and film to music, professional sports and college athletics.
The partnership with AudienceView will add to StubHub’s existing supply in theater and performing arts, in addition to music, sports, and other forms of live entertainment, continuing to provide fans access to more tickets to more events than any other marketplace in the world. In turn, StubHub users can expect to find tickets to the broadest array of events anywhere online. AudienceView clients will have access to a trusted distribution service to sell more tickets and generate additional revenue.
“We are excited about partnering with StubHub, which has become a trusted source for fans and patrons looking for tickets,” said Mark Fowlie, CEO for AudienceView. “Event discovery is a key component in finding new consumers, and AudienceView has always participated in an ecosystem that promotes multiple distribution channels. Adding StubHub to that list only increases the value proposition we provide to entertainment organizations looking to reach a wider audience. The integration will create seamless inventory control without the need for our clients to manually add inventory to StubHub. It also offers a streamlined process for the end consumer.”
“We are thrilled to partner with AudienceView to enable their clients to take advantage of the tens of millions of qualified visitors we see visit StubHub every day,” said Geoff Lester, Head of Partnerships and Business Development for StubHub. “Conversely, we are excited to be able to help our users find tickets outside of sports and major concerts, in markets all over the US, Canada, and the UK.”
AudienceView clients will be able to list, manage, price, and fulfill their ticket inventory on StubHub easily through AudienceView, without creating additional work for staff. Additionally, integrated access control will ensure a seamless experience for customers buying tickets through StubHub.
Both companies expect the ticketing integration to be completed during the first quarter of 2015.
StubHub is the world’s largest ticket marketplace, enabling fans the choice to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. Offering a superior fan experience at its core, StubHub provides fans with honest, all-in pricing, where the price you see is the price you pay at checkout. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation through numerous industry firsts, including the introduction of the industry’s first ticketing application, first interactive seat mapping tool and the first live entertainment Fan Rewards program. The market leader, StubHub is partners with major organizations and brands, including more than 120 teams, venues, and properties in MLB, NFL, NBA, NHL, Barclays Premier League, MLS and NCAA, as well as ESPN, AEG, Paciolan and AudienceView. Throughout North America and Europe, StubHub provides the total end-to-end event going experience that is the way ticket buying should be. StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit StubHub.com, Twitter.com/StubHub, Facebook.com/StubHub, or YouTube.com/StubHub.
AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.
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