Playwrights Horizons Becomes the First New York Theater Company to Offer Ticket Sales via Facebook with the Launch of the Innovative AVTiki

February 5, 2013 Christine Payne

Facebook sales debut with limited-time offer & general ticket sales for THE FLICK, the World Premiere of new play by Annie Baker, directed by Sam Gold

NEW YORK, New York – February 5, 2013 – Playwrights Horizons (Tim Sanford, Artistic Director; Leslie Marcus, Managing Director) proudly announces the launch of AVTiki, an innovative online sales channel that will give theater patrons the ability to purchase tickets without leaving Facebook. The theater company becomes the very first in New York to offer ticket sales – with the added option to make additional reservations for friends – through this unique distribution channel for social ticketing.

Created by the Canadian-based company AudienceView, AVTiki is the world’s first and only fully-integrated Facebook ticketing and reservation service. It leverages the tremendous potential of social media commerce in that Facebook users never have to leave the Facebook network to complete their transactions.

Beginning Wednesday, February 6 at 12 Noon, to use AVTiki, patrons visit the Playwrights Horizons Facebook page at After liking the page, they can move seamlessly from the online community to the ticketing environment and complete a purchase without ever leaving Facebook. The technology’s unique ‘buy and reserve’ functionality also allows families, friends and fans to book seats together without one person having to pay for the entire block of tickets. Patrons can buy seats for themselves and reserve additional, adjacent seats (held for 4 hours) all in one secure transaction. There is a 4 ticket limit per order (total of purchased and reserved seats).

AVTiki launches with sales for THE FLICK, the eagerly-awaited World Premiere of a new play by Obie Award winner Annie Baker, directed by Obie Award winner Sam Gold. Currently in rehearsals, the production will begin previews next Friday, February 15. With an opening night set for Tuesday, March 12, the limited engagement will run through March 31 at Playwrights Horizons Mainstage Theater (416 West 42nd Street).

In honor of the launch, Playwrights Horizons is offering two special deals for theater patrons buying tickets through AVTiki: those who purchase within the first 48 hours will have access to $30 tickets (regularly $70, pending availability). After the 48 hours, starting Friday, February 8 at 12 Noon, and for a limited time, theater patrons can take advantage of a special limited-time offer of $40 tickets. There are no fees with either offer.

Playwrights Horizons has been a client of AudienceView since 2010, using the company’s integrated, CRM-based ticketing and e-commerce platform to power Ticket Central, the official ticketing operation of Playwrights Horizons.

AVTiki was introduced into the marketplace in October 2011 through a partnership with The Ticket Factory, the ticketing division of the National Exhibition Centre (NEC) in Birmingham, England. AVTiki was subsequently successfully launched with partner organizations in Asia and North America as part of a staged roll-out strategy, with Mirvish Productions in Toronto being the first theater group in October 2012.

AVTiki extends beyond theater admissions and can be leveraged for any type of event – from college athletics, professional sports and regional ticketing to film festivals, arena shows and more. The service is system agnostic and can be used by any organization on a year-round or an event-by-event basis. Other organizations currently leveraging AVTiki include The Ticket Factory, TicketKing (Mirvish Theatres), Canadian Stage, Emerson College – Arts Emerson, Washington Pavilion, University of Minnesota Athletics and TicketWorld

Following THE FLICK, Playwrights Horizons’ 2012/2013 season will continue with THE CALL, the World Premiere of a new play by Tanya Barfield, directed by Obie Award winner Leigh Silverman in a co-production with Primary Stages; and FAR FROM HEAVEN, the World Premiere of a new musical featuring a book by Tony Award winner & two-time Pulitzer Prize finalist Richard Greenberg, music by Tony Award nominee Scott Frankel, lyrics by Tony Award nominee Michael Korie and directed by three-time Tony Award nominee Michael Greif, featuring four-time Tony Award nominee Kelli O’Hara. The musical is based on the Focus Features / Vulcan Productions motion picture Far From Heaven, written and directed by Todd Haynes.

For membership and ticket information to all Playwrights Horizons productions, call Ticket Central at (212) 279-4200, Noon to 8 pm daily, or purchase online at

Playwrights Horizons is a writer’s theater dedicated to the support and development of contemporary American playwrights, composers and lyricists and to the production of their new work. Under the leadership of artistic director Tim Sanford and managing director Leslie Marcus, the theater company continues to encourage the new work of veteran writers while nurturing an emerging generation of theater artists. In its 42 years, Playwrights Horizons has presented the work of more than 375 writers and has received numerous awards and honors, including a special 2008 Drama Desk Award for “ongoing support to generations of theater artists and undiminished commitment to producing new work.” Notable productions include five Pulitzer Prize winners – Bruce Norris’s Clybourne Park (2012 Tony Award, Best Play), Doug Wright’s I Am My Own Wife (2004 Tony Award, Best Play), Wendy Wasserstein’s The Heidi Chronicles (1989 Tony Award, Best Play), Alfred Uhry’s Driving Miss Daisy and Stephen Sondheim and James Lapine’s Sunday in the Park with George – as well as Lisa D’Amour’s Detroit, Samuel D. Hunter’s The Whale, Kirsten Greenidge’s Milk Like Sugar (2012 Obie Award), Gina Gionfriddo’s Rapture, Blister, Burn; Dan LeFranc’s The Big Meal; Amy Herzog’s After the Revolution and The Great God Pan; Annie Baker’s Circle Mirror Transformation (three 2010 Obie Awards including Best New American Play); Bathsheba Doran’s Kin; Adam Bock’s A Small Fire; Edward Albee’s Me, Myself & I; Melissa James Gibson’s This (2010 Susan Smith Blackburn Prize finalist); Doug Wright, Scott Frankel and Michael Korie’s Grey Gardens (three 2007 Tony Awards); Craig Lucas’s Prayer For My Enemy and Small Tragedy (2004 Obie Award, Best American Play); Adam Rapp’s Kindness; Sarah Ruhl’s Dead Man’s Cell Phone; Lynn Nottage’s Fabulation (2005 Obie Award for Playwriting); Kenneth Lonergan’s Lobby Hero; David Greenspan’s She Stoops to Comedy (2003 Obie Award); Kirsten Childs’s The Bubbly Black Girl Sheds Her Chameleon Skin (2000 Obie Award); Richard Nelson and Shaun Davey’s James Joyce’s The Dead; Stephen Sondheim and John Weidman’s Assassins; William Finn’s March of the Falsettos and Falsettoland; Christopher Durang’s Betty’s Summer Vacation and Sister Mary Ignatius Explains It All For You; Richard Nelson’s Goodnight Children Everywhere; Lynn Ahrens and Stephen Flaherty’s Once on This Island; Jon Robin Baitz’s The Substance of Fire; Scott McPherson’s Marvin’s Room; A.R. Gurney’s Later Life; Adam Guettel and Tina Landau’s Floyd Collins; and Jeanine Tesori and Brian Crawley’s Violet.

AudienceView Ticketing provides a fully integrated, web-based ticketing, CRM and fundraising solution to more than 170 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView’s white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView’s leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue. For more information about AudienceView Ticketing, please visit

To learn more about AVTiki visit You can also connect with AudienceView on Facebook ( and Twitter @AudienceView (

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