Luther College Deploys AudienceView to Meet Unique Requirements of Emmy Nominated Christmas at Luther and Other Campus Events

September 10, 2013 Christine Payne

TORONTO, Ontario, Canada – September 10, 2013 Luther College has deployed AudienceView to streamline, modernize and meet the unique requirements of its annual hallmark Christmas at Luther production, professional performing arts Center Stage Series as well as other campus events.

“We are excited to be transforming the ticketing and overall customer experience for Christmas at Luther, our Center Stage Series and other activities through our partnership with AudienceView. Our new technology has given us a better online presence plus the ability to manage many different member benefits and access to tickets across multiple events,” said Tanya Gertz, Director of Campus Programming at Luther College. “AudienceView effectively serves our dual audience of Luther students and larger local and extended community patrons. This will be of significant benefit as we streamline and automate the process through which tickets to Christmas at Luther are allocated, which has previously been a time- and labor-intensive process.”

AudienceView’s advanced ticketing capabilities will ensure each guest’s allotment for Christmas at Luther is fair and based on the hierarchy Luther College has in place for performers, students, alumni, donors, members and other attendees. In addition to robust ticketing, Luther College values the integrated, web-based nature of the AudienceView platform, its proprietary content management system, the company’s frequent system updates, and ongoing technological innovation. AudienceView is also able to meet Luther College’s requirements for major annual events via data automation solutions that facilitate real-time interactions with students and staff. Additionally, Luther College is using AudienceView’s flexible packaging solutions, offering more options to season subscribers, providing more specific offers to patrons and members using the customer relationship management (CRM) functionality, and driving revenues through the system’s robust pricing and fee structures.

Each year, 9,000 members of the Luther College community attend sold-out performances of Christmas at Luther. Now in its 32nd year, it features performances by six choirs, the college symphony orchestra, college organist and audience singing. It is broadcast on television throughout the United States and ranks as one of the top three Christmas shows on PBS. Luther College hosts almost 400 other events every year, including concerts and recitals, theatrical productions, lectures and more. The school also offers 19 varsity sports and a variety of club sports.

The Luther College Center Stage Series offers rich entertainment experiences via 10 professional arts performances during the 2013-14 season. Patrons will enjoy innovative performances ranging from classic theater to contemporary dance, and music that ranges from brass and string ensembles to traditional Arabic jazz.

“We are proud to welcome Luther College to the AudienceView family and to be playing an integral role in modernizing the customer experience for Christmas at Luther, one of America’s most beloved holiday traditions,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView. “Our solution is also bringing significant additional value to Luther College by improving operational efficiency. We look forward to a long, successful partnership with Luther College.”

Luther College is a four-year, residential liberal arts institution with an enrollment of 2,600 located in Decorah, Iowa. It was established in 1861 and is affiliated with the Lutheran Church. The college offers more than 60 majors and pre-professional programs leading to a Bachelor of Arts degree, with the greatest number of graduates coming from biology, education and music. Luther College is a seed school for pre-med and nursing to the Mayo Clinic in Rochester, Minnesota. More than 50% of the student body, regardless of major, participates in music programs at the college.

About AudienceView

AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks. With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution. Supporting over 550 venues across five six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.

MarketView is the world’s first white-label, self-serve e-commerce and CRM solution. Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably. It provides more features and functionality than other currently available self-serve platforms.

For additional information please visit, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

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