AudienceView is the new technology partner for the Florida State University (FSU) Fine Arts Ticket Office, within the School of Theatre which manages ticketing and e-commerce for ten campus organizations and departments, ten campus venues, three community organizations, visiting organizations that rent out the facilities and dozens of area venues spanning numerous genres. FSU is located in Tallahassee, Florida’s state capital.
After an industry-wide search, FSU selected AudienceView for many reasons – among them, that the solution is comprehensive, enterprise-level right out of the box and can be easily configured to sell flexible subscription packages, series and bundles as well as public and student tickets.
AudienceView’s true shopping cart capabilities are highly valued by FSU because of the wide variety of venues and events it operates. Tickets and donations can also be combined in the same transaction.
Donors can automatically access new benefits and entitlements in real-time after they make a donation or reach a new level of annual giving, even if the donation is still in their shopping cart.
Responsive design allows customers to complete their purchase in just a few clicks using any type of mobile device, then present their mobile tickets at the show or print them at home before the event. The convenience of e-tickets improves the customer experience and allows FSU to sell ads and sponsorships on their digital deliveries.
All data is managed by a single database, which gives FSU a 360-degree view of patrons, customers and donors. Data can be used to target email marketing and customize offers, upsell and cross-sell recommendations based on past buying and trends.
AudienceView is also intuitive and user friendly, so training new staff is quick and trouble-free. This will protect FSU from the inevitable turnover of student workers as they graduate and pursue jobs in their fields.
“AudienceView is an exciting move for the Fine Arts Ticket Office. We service many different clients throughout FSU and the Tallahassee community, which require varying degrees of resources. The ability to securely limit what access users have to the back-end product has revolutionized our office. We now have the ability to give limited access to events and reporting to several departments within the School of Theatre, as well as many of our clients and presenters. We are looking forward to rolling out our subscription season for the first time online as integrated within our ticketing system; something we have not had the ability to do for the last 10+ years,” said Sarah Goodson, Director, Fine Arts Ticket Office. “The transition project team we worked with at AudienceView was absolutely amazing, and the support and relationship team we are working with post transition have been extremely helpful in assisting us in achieving our goals. I am very much looking forward to attending AVConnect with one of my graduate assistants and learning everything we can to help launch us towards a future of utilizing everything this wonderful system has to offer.”
“Our solution is an excellent fit for FSU because it allows the ticketing team to provide options for its specialized and varied constituency. AudienceView is extremely nimble, flexible for ticket sales, packaging and bundling, and easy to configure across all kinds of different events, venues and product needs,” said Jonathan Tice, Vice President, Global Sales at AudienceView. “A lot goes into creating a great customer experience and we are delighted to be partnering with FSU to accomplish this and more in the years to come.”
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