AudienceView is proud to be the new entertainment e-commerce solution for CenterArts and its four venues at Humboldt State University. Humboldt State is the northernmost campus in the California State University system, located north of San Francisco in the town of Arcata.
The AudienceView solution will provide CenterArts with robust, flexible events management technology to replace an in-house system. It will power ticketing and e-commerce for their performing arts series, AS Presents events, which are managed by Associated Students of Humboldt State University, as well as artist and school performances, season subscribers and individual shows.
Center Arts plans to use AudienceView to bundle events and subscriptions in new, imaginative ways as well as offer payment plans to its customers. AudienceView will also make it possible for CenterArts to generate growth and increase customer satisfaction through upsells, such as season tickets for those purchasing seats to a single event, as well as cross-sells and donations.
“We are delighted that the AudienceView family of educational institutions continues to grow and are pleased to welcome another college performing arts center,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our solution will provide CenterArts with the modern technology it needs to meet all of its customer requirements, both now and in the future.”