Center for the Arts at Virginia Tech Selects AudienceView to Power New $97-Million Facility

June 4, 2013 Christine Payne

TORONTO, Ontario, Canada – June 4, 2013AudienceView has been selected as the e-commerce and patron management partner for the new Center for the Arts at Virginia Tech following a competitive, industry-wide selection process.  The new $97-million facility is scheduled to open in fall 2013.

“Virginia Tech has made a strong commitment to the arts both on campus and in the community with our new arts facility.  With AudienceView, we have made an equally strong commitment to the technology that will power the patron experience, pairing a modern, innovative solution with our leading-edge venue,” said Heather Ducote, Director of Marketing and Communications, Center for the Arts at Virginia Tech.  “In our search, we sought a fully integrated platform that could do everything we wanted, both as a solution and a technology partner – from ticketing to marketing and content management.  AudienceView will enable us to do all this and more while we proficiently and fully manage our patron experience.”

Virginia Tech will deploy AudienceView as a single, integrated solution incorporating online ticketing/e-commerce, email marketing, social commerce, mobile commerce, access control and business analytics.  AudienceView’s proprietary content management system (CMS) will manage the Center for the Arts’ entire online presence, including corporate content.  The organization will go live with its ticketing functionality in May to support premiere season sales and additional features will be implemented in phases as the venue opening approaches.

“We are excited to welcome the Center for the Arts at Virginia Tech to the AudienceView family and to be supporting its new, world-class venue,” said Jeff Koets, Vice President of Sales and Marketing, AudienceView. “In addition to showcasing the very best programming, the Center for the Arts at Virginia Tech will create engaged and devoted patrons – from the first point of contact through to the end of each show and beyond.  We look forward to a long-term partnership and to enabling a consistent, positive experience on campus and in the community.”

AudienceView is helping more than 20 campuses across the United States put their customers first, including Kansas, Maryland and Duke, which use AudienceView for arts and special events.  Other schools use the AudienceView platform to manage arts and/or athletics, including Big Ten member Minnesota, Ivy Leaguers Harvard, Dartmouth, and Yale, and other high-achieving schools such as RIT and Cal Poly.

The Center for the Arts at Virginia Tech will include a 1,260-seat, state-of-the-art performance hall for music, theatre, dance, and other performances and visual arts galleries for traditional, digital, and new media exhibitions. It also will house the Institute for Creativity, Arts, and Technology, an applied research environment wherein researchers from multiple disciplines, artists, and educators collaborate to develop new processes and tools to enhance teaching and learning in K-12 and higher education environments with an emphasis on math, science, social studies, and language arts.

About AudienceView

AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks.  With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution.  Supporting over 550 venues across six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.

MarketView is the world’s first white-label, self-serve e-commerce and CRM solution.  Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably.  It provides more features and functionality than other currently available self-serve platforms.

For additional information please visit, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

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