November 19, 2013 — Pompey have become the first club in Britain to sell tickets directly using the social media website Facebook – following in the footsteps of Thierry Henry’s Major League Soccer club.
The New York Red Bulls – who have the former Arsenal and France star in their squad these days – pioneered the system using the innovative AVTiki distribution channel for social ticketing provided by AudienceView, Pompey’s ticketing and fan management partner.
To use the system, fans must first log into Facebook and then ‘like’ the club’s page: www.facebook.com/officialpfc. Tickets for Pompey’s home games with Scunthorpe on November 23 and Southend on November 26 are now available to buy using the system.
Once they have done this fans can buy tickets and reserve seats beside them for friends in a single transaction. They can also encourage their friends to come to the game via a Facebook invite.
When the tickets are purchased supporters can share the event to all of their Facebook contacts, ensuring the maximum number of Pompey supporters know how easy it is to buy tickets for games.
Micah Hall, Engagement Manager for Pompey, said: “This is a massive step forward for us. Facebook has over 30 million users in the UK and we want to make it as easy as possible for any of them to become involved. We have an active Facebook community and we think this is a great way not only for fans to encourage other fans to attend matches, but also to attract new fans from their wider social circles. Pompey are a cutting-edge club in terms of using digital technology, not only to drive up revenues, but also to give our fans the best possible experience when they interact with their club.”
Mark Fowlie, CEO of AudienceView, said: “Many of our clients, including the New York Red Bulls and University of Minnesota Athletics Department, are using AVTiki to bring fan engagement to a new level. In a survey, 100 per cent of Minnesota fans who purchased tickets through AVTiki said the ability to reserve seats for friends was attractive and that they would purchase tickets via Facebook again. With AVTiki, Pompey fans can now share that same level of social interaction by purchasing their game tickets in the same familiar place where they gather to discuss the club.”
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