AudienceView Unveils Point-of-Sale at Harvard’s American Repertory Theater

January 28, 2014 Christine Payne

TORONTO, Ontario, Canada – January 28, 2014AudienceView is pleased to announce the successful launch of its new retail point-of-sale (POS) interface at Harvard University’s American Repertory Theater (A.R.T.).  With the addition of POS, all of A.R.T.’s revenue is now flowing through AudienceView as a seamless, full commerce solution.

“Incorporating retail POS at A.R.T. made it possible to digitize bar and concession sales, bringing all of our theatre revenue streams into AudienceView.  We have expanded from cash-only sales for drinks and snacks to accept credit cards for the first time, so no one gets turned away. We are very excited by the potential customer service opportunities created by AudienceView’s POS integration.  These include pre-ordering discounted concessions online, reducing wait times at the bar and providing additional benefit opportunities to our donors and members,” said Derek Mueller, Director of Patron Services/System Administrator at A.R.T.  “Harvard also takes security and data privacy very seriously and AudienceView is able to meet the stringent requirements of our IT team and the campus at large.”

AudienceView is enabling live entertainment organizations to use a single, fully integrated commerce solution for all of their retail needs.  With POS, they can quickly and easily sell concessions, merchandise and more to event-goers, using tablets, smartphones or laptops as terminals.  It is touchscreen-ready and requires no additional configuration – staff simply browse to the designated URL and login to start selling.  Data from each sale is synchronized into individual profiles in the single AudienceView database, providing an even greater understanding of each customer’s personal preferences and desires.

Business benefits of AudienceView POS include:

  • Accept retail credit card payments.
  • Capture customer information when relevant.
  • Increase individual order size – customers often spend more with a credit card.
  • Organize all transactional data in a single database.
  • PCI-compliant environment.

“AudienceView customers are using our solution to process much more than just ticket sales and donations.  Many have had huge success creating an integrated shopping experience by extending the use of AudienceView to include merchandise and concessions.  Building a beautiful interface centered on point-of-sale transactions was a logical next step,” said Mike Evenson, Vice President of Marketing and Product Management at AudienceView.  “Data is quickly becoming the primary asset that organizations have at their disposal.  Collecting information during merchandise and concessions transactions makes it possible to create even more compelling customer profiles.  AudienceView is about knowing your customer and creating the best possible customer experiences.  Developing a POS solution is just another extension of this belief.”

About AudienceView

AudienceView is a complete entertainment business solutions provider.  Rapidly approaching $2 billion in transactions value each year, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences.  It also powers self-serve e-commerce, ticketing and events management portals, which can be used for shows and programs of any size or type.  AudienceView was founded in 2002 and has received funding from Ventures West 8 Limited Partnership and private investors.  Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092


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