AudienceView to Showcase Game-Changing Fan Management and E-Commerce Solution at 48th Annual NACDA Convention

June 11, 2013 Christine Payne

TORONTO, Ontario, Canada – June 11, 2013AudienceView will showcase its game-changing fan management and e-commerce solution, which is helping more than 20 campuses across the United States put their fans first, at the 48th Annual NACDA Convention in Orlando, Florida. College athletics experts and executives from AudienceView will be on hand in booth #108 to demonstrate the industry-leading platform in use at Big Ten member Minnesota, Ivy League institutions Harvard, Dartmouth and Yale, and other high-achieving schools such as Rochester Institute of Technology (RIT) and Cal Poly. The NACDA Convention is the largest annual gathering of collegiate athletics administrators. This year’s conference takes place June 13 to 15, 2013 at the Orlando World Center Marriott Resort.

“AudienceView is extremely proud of its partners in college athletics today. They have each recognized how our technology allows them to create better relationships with their fans,” said Mike Evenson, Vice President of Product Management for AudienceView. “Yale saw the need to offer its fans a best-in-class shopping experience and recently made the switch to AudienceView. Minnesota is transforming the rules of fan engagement with our technology. RIT is efficiently running a one-man box office, spending less time managing its business and more time growing it. By choosing AudienceView, our partners are choosing to embrace technology as a business enabler.”

The University of Minnesota has been an AudienceView partner since 2006 and uses the AudienceView platform across its entire campus, for both athletics and arts. The university’s Athletics Department is recognized nationally as an early adopter and innovator, with improving the overall fan experience as its main goal. It is changing the way fans interact and transact with their athletics program via social ticketing and unique offers like the Golden Ticket, which generated a wave of media coverage across the country on ESPN, Fox Sports and more. With AudienceView, Minnesota also launched the first ever one-stop shopping experience in college athletics, which has significantly increased the number of new donors and doubled the average value of online merchandise orders.


  • Live demo of AudienceView’s single transaction engine for fan interactions, including integrated ticketing, merchandise and fundraising.
  • Private meetings with AudienceView college athletics experts and executives.


If you would like to book a meeting or demo at any time throughout the conference, please contact Paul Hittman. Product demonstrations and private meetings are also available during exhibit hall hours:

  • Thursday, June 13, 2013 – 4 p.m. to 8:30 p.m.
  • Friday, June 14, 2013 – 4 p.m. to 7:30 p.m.


2013 NACDA Convention
AudienceView – Booth #108
Orlando World Center Marriott Resort
Orlando, Florida

About AudienceView

AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks. With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution. Supporting over 550 venues across five six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.

MarketView is the world’s first white-label, self-serve e-commerce and CRM solution. Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably. It provides more features and functionality than other currently available self-serve platforms.

For additional information please visit, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

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