AudienceView to Revolutionize Ticketing and Fan Management for UK’s Portsmouth FC

May 23, 2013 Christine Payne

TORONTO, Ontario, Canada – May 23, 2013 – After an extensive tendering process, AudienceView has been selected as the new ticketing and fan management partner by Portsmouth FC (“Pompey”), a professional football club founded in 1898 and based in the city of Portsmouth, England.  Since April 2013, Portsmouth FC has become the largest fan-owned football club in English Football history.

“Our partnership with AudienceView means we have the leading fan service platform, which was selected by the fans for the fans,” said Mark Catlin, CEO of the Portsmouth Football Club.  “Portsmouth FC is delighted to be deploying a solution that will truly revolutionize our service and bring us into the 21st century.”

With AudienceView, Portsmouth FC has the benefit of cutting-edge technology and the ability to provide an unrivalled customer experience across the business, ensuring the highest level of fan engagement.  Customer relationship management (CRM) at the core will enable Portsmouth FC to collect, analyze and leverage its data across a single transaction engine for all fan interaction.  An integrated online store will significantly enhance the service experience, allowing fans to use a single account to buy tickets and merchandise, and track their purchases.  In turn, this one-stop shopping functionality will drive exponential revenue through upsell recommendations based on past customer behavior.  Portsmouth FC also highly values the seamless integration AudienceView delivers across traditional, online, mobile and social platforms as well as the substantial operational efficiency enabled by the solution.

“AudienceView is giving us all the tools we need to get the job done,” said Micah Hall, Engagement Manager at Portsmouth FC.  “We will be able to provide more services to fans than ever before, from booking tickets on Facebook to dedicated sites for Pompey fan clubs and much more.  We will also be able to automate our sales inventory and interface with our financial systems, allowing us to provide seamless service to our sponsors and commercial partners.”

“Portsmouth FC has tremendous local backing and a passionate supporter base.  It is exciting to be working with a team that brings this same level of passion to the overall fan experience that we do,” said Jeff Koets, Vice President of Sales and Marketing for AudienceView.  “We look forward to ensuring Pompey is always on the leading edge of technology so they can remain focused on an all-encompassing fan experience.”

AudienceView’s client success stories include world-class sports teams and venues such as The Football Association and Wembley Stadium, The National Exhibition Centre in Birmingham, Leeds Rugby, Jockey Club Racecourses, Capital FM Arena and The New York Red Bulls.

Portsmouth FC’s home matches have been played at Fratton Park, which holds approximately 20,000 fans, since the club’s formation in 1898.  Recent honors include the 2008 FA Cup triumph, when Pompey beat Cardiff City 1-0 in the final.  Portsmouth FC are twice champions of England, in 1949 and 1950.  As well as the 2008 FA Cup win, Portsmouth FC also won in 1939, beating Wolverhampton Wanderers in the final at Wembley Stadium.

About AudienceView

AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks.  With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution.  Supporting over 550 venues across six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.

MarketView is the world’s first white-label, self-serve e-commerce and CRM solution.  Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably.  It provides more features and functionality than other currently available self-serve platforms.

For additional information please visit, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

Previous Article
Symphony Silicon Valley Selects AudienceView as New E-Commerce Partner
Symphony Silicon Valley Selects AudienceView as New E-Commerce Partner

TORONTO, Ontario, Canada – May 29, 2013 – AudienceView has been selected as the new e-commerce and technolo...

Next Article
AudienceView Highlights Innovation at 2013 Europe Talks Tickets Conference
AudienceView Highlights Innovation at 2013 Europe Talks Tickets Conference

TORONTO, Ontario, Canada – May 16, 2013 – AudienceView will highlight the importance of innovation as the t...