The Stamford Center for the Arts (SCA) and Palace Theatre have selected AudienceView as their new entertainment technology partner. SCA produces and showcases a full season of live theatre, opera, dance, family programming and concerts at the historic 1,580-seat Palace Theatre, plus art exhibitions in its gallery space. The Palace Theatre is also home to the Ballet School of Stamford, Connecticut Ballet, Lumina String Quartetʼs Chamber Music Institute, Namaskaar Foundation, Stamford Symphony and Stamford Young Artists Philharmonic.
With AudienceView, SCA will migrate from numerous systems to a single, integrated e-commerce solution that puts the customer relationship at the center of all operations.
In addition to ticketing all events, AudienceView will significantly improve the overall service experience by automating fulfilment of member benefits, integrating all touch points into 360-degree patron records and helping to grow the membership program in new and exciting ways. These improvements will help SCA to grow its member base, increase revenue and become more efficient. Fundraising as well as new and innovate program offerings will be also be powered by AudienceView.
“We are thrilled to be working with the passionate and driven team at Palace Theatre and thank our like-minded clients for the enthusiastic referral,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our technology is an ideal fit for the Palace and the SCA’s business aspirations and will immediately transform their processes to create impactful customer experiences.”