The Irving Arts Center (IAC), a 10-acre multi-purpose performing arts complex in the heart of Dallas-Fort Worth, has selected AudienceView as its new entertainment technology partner.
The versatile facility features two proscenium theatres, four galleries, rehearsal, meeting, classroom and reception spaces, and a sculpture garden. Events range from performances by Lyric Stage and the Irving Symphony Orchestra, plays, musicals and galas to children’s productions, art classes and 12 weeks of summer camp annually. In 2014, the IAC hosted 1,375 events, including 203 performances and 24 exhibitions.
AudienceView is powering the IAC with a fully integrated solution to replace multiple systems, which the organization has outgrown. It will provide ticketing and e-commerce, including sales via mobile and social channels, for all events, season subscriptions, memberships, workshops, camps and more. IAC also plans to operate online content management, customer relationship management (CRM), fundraising, email marketing and point of sale (POS) transactions through AudienceView.
“The IAC is a place of real community pride and we are delighted to welcome it to our growing family of multi-use performing arts and civic centers,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Multi-purpose facilities continue to have great success with AudienceView because of our incredible, fully integrated and wide-ranging functionality. Ongoing upgrades also ensure that organizations like IAC can remain modern and always provide the very best customer experience.”