The City of St. Catharines, the largest city in Canada’s Niagara Region, has selected AudienceView as its new entertainment technology solution.
The solution will power ticketing, e-commerce and fundraising for The New Performing Arts Centre, a brand new 95,000-square-foot academic and cultural complex with four performance venues, scheduled to open later this year. Two of The New PAC venues will also double as learning environments for future students of Brock University studying through the adjacent Marilyn I. Walker School of Fine and Performing Arts.
AudienceView was selected following a comprehensive request for proposal seeking a robust solution to enable complete control of business and venue management operations.
Ticketing, e-commerce, fundraising, customer relationship management (CRM), marketing and content management (CMS) are tightly integrated in AudienceView alongside a suite of powerful analytics tools. The unique brand identity of any number of residents and visitors can be easily maintained and defined security levels make it possible for certain information to be shared while other data remains protected.
“We are proud to welcome the City of St. Catharines to the AudienceView family and excitedly await the grand opening of The New Performing Arts Centre later this year,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “This magnificent complex will benefit immensely from our technology, which is ideally suited to meet all customer and constituent needs. We look forward to a long-term partnership with this vibrant Ontario city and its arts and culture community.”