TORONTO, Ontario, Canada – June 13, 2013 – AudienceView has been selected as the new technology partner of the Hale Centre Theatre in Gilbert, Arizona, a suburb of Phoenix. A seven-year contract was signed with the mid-sized theater within just 30 days following a referral from fellow venue the Hale Centre Theatre of West Valley (Salt Lake) City, Utah. The Hale Centre Theatre has a legendary heritage as the longest continuously running, privately owned and operated theatre company in the United States.
“We reviewed other solutions in the marketplace, but when we saw what our fellow theatre in Salt Lake was doing we were immediately certain that we too had to work with AudienceView,” said David Hale Dietlein, owner and producer of the Hale Centre Theatre. “By leveraging AudienceView’s robust capabilities, we will enhance the overall patron experience for more than 55,000 guests each year. The solution will also help us drive new revenue opportunities, streamline our business operations and reduce operating costs.”
Arizona’s Hale Centre Theatre selected AudienceView because of its modern technology, which will support the organization to better serve its patrons and provide a straightforward online ticketing/e-commerce experience. In addition, the venue highly values AudienceView’s seamless integration across all sales channels, including mobile and social media, season package functionalities, built-in marketing and patron engagement capabilities, and overall service best practices.
“We are excited to have the Arizona Hale Centre join our growing family of North American mid-sized theatres,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView. “Our technology is cost effective for theatres of all sizes. AudienceView’s rich feature set helps any entertainment organization stand out from others as they compete for today’s discretionary consumer dollar. We look forward to a long successful relationship with the Hale as it continues to provide patrons with the finest theatre experiences in an affordable, family friendly environment.”
The Hale Centre Theatre was founded from humble beginnings in Glendale, California in 1943 when Nathan and Ruth Hale opened the doors. The theater that night had room for 110 guests but only six were on hand for opening night. From there, the family of Hale Theatres has grown to five venues in three different states. Each venue is still owned by a member of Ruth and Nathan’s family.
The Hale Centre Theatre in Gilbert, Arizona is owned and operated by David Hale Dietlein and his wife Corrin. It has been in operation for more than 10 years, staging shows such as Bye Bye Birdie, Hairspray, Damn Yankees, 39 Steps, and many others from its warm, family friendly environment. Each season, this theater puts on full-scale performances that range from classic shows and musicals to comedies and youth productions. Over the years, the theatre has taken home more than 30 AriZoni Theatre Awards for both technical and creative accomplishments and successes.
AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks. With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution. Supporting over 550 venues across six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.
MarketView is the world’s first white-label, self-serve e-commerce and CRM solution. Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably. It provides more features and functionality than other currently available self-serve platforms.
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