AudienceView’s AV Pro Deployed by Colorado’s Midtown Arts Center

July 23, 2014 Christine Payne

TORONTO, Ontario, Canada – July 23, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is pleased to announce the launch of AV Pro as the ticketing and technology solution of the Midtown Arts Center (MAC) in Fort Collins, Colorado. The MAC is northern Colorado’s premier cultural and performing arts center, featuring a Broadway-style dinner theatre, an elegant ballroom for special events and weddings, and a traditional auditorium theatre for the MAC’s thriving arts academy, including the award-winning Young Audiences Series.Midtown_Arts_Center_logo

“We are excited that our partnership with AudienceView has modernized our technology so that it is as fantastic as the productions on our stages,” said Kurt Terrio, Owner, Producer and President of the Midtown Arts Center. “AV Pro is a single, integrated solution with modern, efficient features. With it, we are transforming our ticketing and overall service experience, improving our membership program, streamlining and automating the distribution of season tickets, and putting a social engagement strategy in place. We are also excited by the long-term operational efficiencies we can achieve with AV Pro.”

The Midtown Arts Center is the most recent organization to launch AudienceView’s AV Pro solution, which is loaded with features and functions to run the daily ticketing, e-commerce, CRM, marketing, content management, fundraising and analytics operations needed to create memorable customer experiences. The fixed, monthly subscription was extremely attractive to the MAC when choosing a new software partner. In addition, the MAC was excited that there are no usage limits regardless of how much their business grows. Finally, by choosing AV Pro, the MAC has ensured they will remain on the latest and greatest version of AudienceView as upgrades are always included.

“We are thrilled to welcome the Midtown Arts Center to the AudienceView family of premier performing arts clients,” said Mark Fowlie, CEO of AudienceView. “As we knew it would, AV Pro is exceeding all of the MAC’s expectations as the organization moves from a legacy system to a contemporary solution with the ability to sell tickets via traditional methods, mobile or social media. We look forward to a long and successful partnership as this award-winning institution takes customer engagement to new heights.”

The MAC is a multi-use, year-round facility. It is anchored by a 236-seat state-of-the-art dinner theatre, which has showcased the best of Broadway theatre for almost 20 years to over a half-million guests only minutes from their home. Performances are presented by a professional company recruited from across the United States and accompanied by a live orchestra. In a second 200-seat auditorium, the same professional company presents affordable, appropriate and accessible entertainment for kids, schools and the entire family as part of the MAC’s Young Audience Series. The auditorium also hosts community performances, lectures and meetings, and is the venue of choice for area Lions Clubs and Rotary Clubs. Special events and weddings are hosted in an additional 200+ seat ballroom. All of these spaces are supported by a full kitchen capable of serving up to 450 people, as well as ample space for mingling in the MAC’s contemporary grand lobby featuring a full bar and lounge.

In 2013, the MAC won Colorado’s prestigious True West Theatre Award for “Best Musical” for its production of Les Misérables. The True West Awards are the longest-running continuously administered theater awards program in Colorado.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

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