TORONTO, Ontario, Canada – May 9, 2013 – AudienceView is pleased to announce the promotion of Mike Evenson to Vice President of Product Management. Mr. Evenson has been driving innovation since he first joined the organization in early 2009 and his strong belief that the user experience comes first is entrenched in the AudienceView platform, which he is now responsible for expanding.
With more than 10 years of experience in live entertainment, Mr. Evenson has an impressive background both as a user and provider of software. His expertise spans all facets of the business – from ticketing and e-commerce to product management and marketing.
“Mike is a strong addition to our executive team, combining an inherent understanding of our customers’ needs with a vision for the future in relation to our ongoing product strategy,” said Mark Fowlie, President and COO of AudienceView. “Innovation has always been a cornerstone of AudienceView’s integrated e-commerce platform, ensuring that our partners have the tools to revolutionize the customer experience with each and every interaction. We look forward to Mike’s ongoing creativity and leadership in this expanded role.”
In addition to supporting the long-term AudienceView product roadmap, Mr. Evenson will continue to engage AudienceView clients to ensure they are fully utilizing the platform’s functionality. To date, his innovation has helped organizations including the University of Minnesota and New York Red Bulls implement industry firsts to increase revenue, meet key business objectives, measure ROI and increase customer satisfaction. Recent highlights include Minnesota’s Golden Ticket, which generated a wave of media coverage across the country on ESPN, Fox Sports and more.
Mr. Evenson has also played a key role in the education of AudienceView clients as well as their engagement with each other and the company. In 2010, he helped pioneer the concept for AVConnect to AudienceView and the year-round educational program has since grown to include an annual conference each year, which is attended by AudienceView users from around the world.
Prior to joining AudienceView, Mr. Evenson was the Product Marketing Manager for a North American technology company, where he helped organizations drive revenue through ticket sales, fundraising, merchandise, event registration and more. He has also worked as the Director of Ticket Operations for the University of Oregon Athletics Department after beginning his career at his alma mater, the University of Wisconsin.
AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks. With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution. Supporting over 550 venues across six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.
MarketView is the world’s first white-label, self-serve e-commerce and CRM solution. Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably. It provides more features and functionality than other currently available self-serve platforms.
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