AudienceView Launched as New E-Commerce, Fundraising and Patron Management Partner of Marin Theatre Company

November 20, 2014 Christine Payne

TORONTO, Ontario, Canada – November 20, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is live as the new technology partner of Marin Theatre Company (MTC) in Mill Valley, California. MTC is using AudienceView’s AV Pro to drive integrated ticketing, responsive e-commerce, fundraising and patron management in support of its world-class productions, which delight audiences from the Marin County and Bay Area communities and beyond. MTC_logo copyThe organization first opened its doors in 1966 and has since grown to become the premier mid-sized theater in the San Francisco Bay Area and leading professional theater in the North Bay.

“AudienceView was recommended to us by other theater groups in the Bay Area as an honest, responsive company with innovative technology, which is exactly what we were seeking,” said Michael Barker, Managing Director for Marin Theatre Company. “We are excited to have migrated our ticketing and fundraising to AudienceView because it is a proven, fully integrated solution that is ideal for not-for-profit performing arts and which offers flexibility, drives operational efficiencies and provides growth potential for the future.”

MTC is using AudienceView’s white-label solution to gain greater control over its contributed and earned revenue streams, improve business operations and provide ease-of-use for ticket office and management employees. The organization expects to quickly benefit from new opportunities to upsell and cross-sell tickets, donations and related e-commerce offerings during the transaction and via highly targeted marketing campaigns. AudienceView’s suite of analytics tools enable MTC to automatically generate reports showing real-time results of its fundraising and marketing programs. As an AV Pro customer, MTC will also have access to a set of integrated Google tools including Google Analytics and Google Tag Manager.

“With AV Pro, Marin Theatre Company is able to create efficiency by eliminating manual processes and engaging patrons like never before. Our industry-leading solution is also helping MTC provide even better service to its customers, leverage its fundraising successes to date and future-proof its operations for the years to come,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are delighted to welcome Marin Theatre Company to AudienceView and to have them join our Bay Area client base alongside innovators such as Shorenstein Hays Nederlander (SHN), A.C.T. and Shotgun Players.”

About Marin Theatre Company

Founded in 1966, Marin Theatre Company is the Bay Area’s premier mid-sized theater and the leading professional theater in the North Bay. We produce a six-show season of provocative plays by passionate playwrights from the 20th century and today in our 231-seat main stage theater, as well as a five-show Theater Series for Young Audiences in partnership with the Bay Area Children’s Theatre in our 99-seat studio theater. We are committed to the development and production of new plays by American playwrights, with a comprehensive New Play Program that includes productions of world premieres, two nationally recognized annual playwriting awards, readings and workshops by the nation’s best emerging playwrights and membership in the National New Play Network. Our numerous education programs serve more than 6,000 students from over 40 Bay Area schools each year.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092


Previous Article
AudienceView Selected by The Hanover Theatre for the Performing Arts
AudienceView Selected by The Hanover Theatre for the Performing Arts

TORONTO, Ontario, Canada – June 18, 2013 – AudienceView has been selected as the new technology partner of ...

Next Article
AudienceView Selected by Irving Arts Center
AudienceView Selected by Irving Arts Center

The Irving Arts Center (IAC), a 10-acre multi-purpose performing arts complex in the heart of Dallas-Fort W...