AudienceView Expands Market Stronghold in Europe

February 25, 2013 Christine Payne

Company enters Dutch market, signing two high-profile clients

TORONTO, Ontario, Canada – February 25, 2013AudienceView has expanded its stronghold in Europe by entering the Dutch market and successfully closing deals with two new clients.  The Amsterdam Music Theatre is on schedule for deployment in late February and International Film Festival Rotterdam (IFFR) will migrate to AudienceView later this year.

“We are excited about our expansion into Holland and by the opportunity to help transform the country’s future in entertainment commerce,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView.  “Building on our continued momentum in 2012 and successful expansion in the UK over the last 12 months, AudienceView continues to gain momentum in new markets around the world.  We look forward to long-term partnerships with The Amsterdam Music Theatre, International Film Festival Rotterdam and other leading Dutch organizations, and to providing their end consumers with a consistently exceptional e-commerce and service experience.”

The Amsterdam Music Theatre selected AudienceView after a full review of e-commerce/ticketing solutions in the marketplace.  In addition to its stellar international reputation, AudienceView was chosen for its market-leading ticketing and campaign management, fully integrated customer relationship management (CRM) and content management system (CMS), and social media innovation, which provide the flexible functionality required by The Amsterdam Music Theatre.  AudienceView is also an ideal partner for Amsterdam Music Theatre because of its regular and ongoing development schedule and consistent investment in new technologies, such as mobile and tablet-optimization.

“As one of the premier venues in Amsterdam, we took great care in selecting an innovative, forward-thinking organization as our new partner. We found this – and more – in AudienceView,” said Sandra Eikelenboom, Head of Marketing, Communication and Sales for The Amsterdam Music Theatre.  “We are excited to be bringing such modern technology to our venue and look forward to delivering the highest-quality service and overall entertainment experience to our theatre guests.”

The Amsterdam Music Theatre is the home of two resident companies – the Dutch National Ballet and De Nederlandse Opera. Located in the heart of Amsterdam on the banks of the river Amstel, the venue seats 1,600 and is one of Europe’s largest theatres.  Alongside the presentation of world-class premieres and productions, The Amsterdam Music Theatre also organizes educational programs for children, young people, students and adults.

International Film Festival Rotterdam is migrating to AudienceView because it best meets the organization’s needs for a fully integrated platform to sell tickets, manage fundraising and patron data.  The solution’s flexibility and sophisticated functionality are critical to the rigors of a film festival, as is the ability to power all features from a single, secure database.  International Film Festival Rotterdam will begin leveraging AudienceView’s powerful fundraising capabilities immediately upon deployment and on a year-round basis as it counts down to the upcoming festival.  Ticketing for next year’s festival, which opens in January 2014, will also be powered by AudienceView.

“We are excited by working with AudienceView.  The solution’s integrated CRM and fundraising features will enable us to put our audience, sponsors, partners and donors at the centre of everything we do, ensuring they feel valued and appreciated each and every time they interact with our organization,” said Janneke Staarink, Business Director of International Film Festival Rotterdam.  “We look forward to a long, successful partnership with AudienceView and to leveraging the solution’s inherent flexibility.”

AudienceView is proud to assist European partners from its office London, where the company has a full team of subject-matter experts to provide service and support.

About AudienceView

AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks.  With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution.  Supporting over 550 venues across six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.

MarketView is the world’s first white-label, self-serve e-commerce and CRM solution.  Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably.  It provides more features and functionality than other currently available self-serve platforms.

For additional information please visit, or connect with the company on Facebook ( and Twitter @AudienceView (

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

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