TORONTO, Ontario, Canada – May 7, 2013 – AudienceView is proud to announce the selection and deployment of its industry-leading e-commerce platform at the Performing Arts Center of Suffolk County (PACSC). After first meeting at the 34th Annual INTIX Conference and Exhibition in late January of 2013, PACSC was immediately certain AudienceView was its ideal technology partner. In a total of just 30 days, the companies signed an agreement, implemented the system and PACSC was live. PACSC operates two theatres – The Gateway Playhouse and the Patchogue Theatre – on Long Island, New York.
“AudienceView’s modern technology and its full integration of solutions was our driver for change,” said Paul Allan, Managing Producer for PACSC. “We are excited to have consolidated our customer data into one database because it is increasing productivity and efficiency between departments. The considerable improvement in our online, mobile and social network channels will also provide tremendous long-term benefits to our organization and the arts patrons in our community.”
PACSC is making full use of the robust functionality that comes with every AudienceView deployment, including ticketing, fundraising, marketing and the fully integrated content management system (CMS) to power online and mobile commerce. Customer data collected from all touch points has been consolidated into a single database, driving internal efficiencies and ensuring patrons feel valued and appreciated – from their initial ticket purchase or donation through subsequent marketing campaigns, future events and major gifts. In addition, the single database simplifies reporting and data analysis. PACSC also has plans to integrate merchandise into its online store and add concessions sales via AudienceView.
“We are excited to be the technology partner supporting PACSC’s increased commitment to its audience as it forges new patron relationships and deepens existing community connections,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView. “We look forward to a long-term relationship with PACSC, which places a high value on innovative, fully integrated technology and the fact that their business is future-proofed through our new, regular product releases.”
The Performing Arts Center of Suffolk County is committed to producing and presenting the highest caliber theater and performing arts events as well as engaging and training the next generation of artists. Theatre is the essential human art form through which PACSC enriches the cultural lives of Long Island communities, providing a vital, local alternative to Broadway.
PACSC represents a significant, inspiring new chapter in the history of theatrical excellence pioneered by Gateway Playhouse. The oldest professional theatre on Long Island, The Gateway was founded in 1950, beginning a legacy of professional theatre and actor training that launched the careers of many prominent theatre, television, and film professionals and became a crucial part of the local cultural landscape. In 2011, the formation of PACSC began the organization’s transition into the non-profit sector, opening new avenues of engagement between the theatre and its audience.
AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks. With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution. Supporting over 550 venues across six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.
MarketView is the world’s first white-label, self-serve e-commerce and CRM solution. Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably. It provides more features and functionality than other currently available self-serve platforms.
Primoris Group Inc.