AudienceView Deployed as New E-Commerce and CRM Partner for Samford University Arts

September 19, 2013 Christine Payne

TORONTO, Ontario, Canada – September 19, 2013AudienceView has been deployed as the new ticketing/e-commerce and customer relationship management (CRM) partner of the arts and event department at Samford University (“Samford”) in Birmingham, Alabama.  Samford joins a growing family of more than 20 campuses across the United States that manage the full customer experience with AudienceView.  AudienceView’s collegiate partners include Duke, Kansas and Maryland, which use the platform for arts and special events.  AudienceView is also powering arts and/or athletics at schools including Big Ten member Minnesota, Ivy Leaguers Harvard, Dartmouth, and Yale, and other high-achieving institutions such as RIT and Cal Poly.

“We are excited to be partnered with AudienceView and to have converted to their platform so quickly and seamlessly.  The robust, flexible solution is an ideal fit for Samford and is ensuring we provide the highest level of service to students and the broader Birmingham arts community,” said Sean Wright, Director of the Leslie Stephen Wright Fine Arts Center at Samford University. “In addition to meeting our current needs, AudienceView will help us to grow.  We envision it will play a crucial role in our ability to secure new resident clients and add area events, fulfill their e-commerce needs and maintain each group’s unique brand identity.”

Notable Samford events to be powered by AudienceView include Step Sing, one of the school’s most popular annual traditions.  This year’s competition featured musical medleys performed by 14 groups, involving approximately 1,000 students, in three-sold out performances at Samford’s Leslie Stephen Wright Fine Arts Center. The student-organized and produced event began as a sing-along on the steps of Renfroe Hall at the Howard College East Lake Campus in 1951.

AudienceView provides its college and university partners with a robust e-commerce solution that meets the diverse needs of any or all campus departments, improves operational efficiencies and unlocks new revenue opportunities.  Engineered with customer relationship management (CRM) at the core, it incorporates tightly integrated ticketing, fundraising, content management, marketing, venue management/access control, and social/mobile commerce in a single solution.

“We are proud to welcome Samford University to the AudienceView family and to be streamlining ticketing and e-commerce transactions,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView.  “Our solution will also offer significant additional benefits for all arts event attendees, such as an improved overall service experience.  We look forward to a long, successful partnership with Samford University.”

About Samford University

Founded in 1841, Samford University is the largest independently supported university in the state of Alabama, with an enrollment of over 4,700 combined undergraduate and graduate students. The serene suburban campus in Homewood, Alabama, with its rolling hills and stately Georgian Colonial architecture, provides the ideal college environment.  Most importantly, Samford University offers a challenging and richly diverse curriculum in 135 undergraduate majors, minors and concentrations. Eleven undergraduate degrees are offered in arts, arts and sciences, business, education and nursing. Graduate and professional degrees exist in business, divinity, education, law, nursing and pharmacy.

About AudienceView

AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks.  With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution.  Supporting over 550 venues across five six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.

MarketView is the world’s first white-label, self-serve e-commerce and CRM solution.  Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably.  It provides more features and functionality than other currently available self-serve platforms.

For additional information please visit, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

Previous Article
AudienceView Selected as New Technology Partner of Yorkshire County Cricket Club
AudienceView Selected as New Technology Partner of Yorkshire County Cricket Club

TORONTO, Ontario, Canada – October 15, 2013 – The Yorkshire County Cricket Club has selected AudienceView a...

Next Article
Luther College Deploys AudienceView to Meet Unique Requirements of Emmy Nominated Christmas at Luther and Other Campus Events
Luther College Deploys AudienceView to Meet Unique Requirements of Emmy Nominated Christmas at Luther and Other Campus Events

TORONTO, Ontario, Canada – September 10, 2013 – Luther College has deployed AudienceView to streamline, mod...