AudienceView appoints new Interim Managing Director for the UK region

June 22, 2016 Christine Payne

London, England – June 22, 2016 – AudienceView, a world leader in e-commerce software for sports, events and entertainment organizations, has appointed Jeff Koets as Interim Managing Director, United Kingdom.

Koets’ considerable experience and credibility in the region, along with relationships with arts, sports and entertainment leaders that span clients, partners and consultants, cements a bonafide reputation that has been built over many years of successful AudienceView services in the UK and beyond.

The UK events market remains one of the world’s most sophisticated and unique, and with clients such as Ambassador Theatre Group, The FA Group, Jockey Club Racecourses, The NEC Group, AFC Bournemouth, Quaytickets, British Film Institute, Edinburgh International Festival/Hub Tickets and a recent partnership with Bath Spa Live, AudienceView is proud to ensure high rates of success through its comprehensive single platform that optimises and integrates customer engagement, fundraising, ticketing and CRM as part of a core real-time solution.

“Over my career at AudienceView, I’ve had the pleasure of working closely with our key UK clients and partners to help them achieve their business goals,” says Koets. “I feel very comfortable in the UK and I’m excited to continue to bring a great and innovative market together with the industry-leading software in AudienceView.

“In our mission to continue and serve a strategic and world-leading market in the UK, we feel Jeff’s skills, relationships and understanding of the market would contribute significantly to our corporate growth strategy for the region,” said Mark Fowlie, CEO of AudienceView. “With such great partnerships and leading examples of how AudienceView can help organizations in the UK grow, Jeff will ensure continued alignment as we launch new products, services and partnerships into the market.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

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