TORONTO, Ontario, Canada – May 13, 2013 – AudienceView and Canadian Stage, a not-for-profit contemporary theatre company in Toronto, will educate attendees on the art of social ticketing at the upcoming Canadian Arts Marketing, Development and Ticketing Conference, which takes place in Toronto May 15-16, 2013.
In a must-see case study session, Shawn Hernden, Director of Marketing and Communications for Canadian Stage, will reveal how his organization has transformed its business with social ticketing technology and a long-term plan. He and co-presenter Mike Evenson, VP of Product Management for AudienceView, will also discuss emerging trends and best practices, including the long-term opportunity to use reservations to socialize the purchase experience and grow customer databases for future marketing.
Social Ticketing Success Story
Canadian Stage recently implemented AVTiki, a fully integrated, market-leading Facebook ticketing and reservation service, to achieve several business goals. Among them, increasing ‘likes’ on its branded Facebook page and generating revenue through ticket purchases enabled by those ‘likes’.
Tactics in the organization’s overarching plan include:
- Engaging Facebook posts (twice daily) about upcoming shows.
- Time-limited promotions tied to holidays and shopping events, such as Black Friday, CyberMonday, Boxing Day and New Year’s, implemented as Facebook-only specials.
- Awareness of promotions generated through Facebook posts, outreach emails, the Canadian Stage website and through targeted sponsored/promoted Facebook ads.
“Any organization that wants to see social ticketing thrive must dedicate staff to nurture the various social media communities,” said Shawn Hernden, Director of Marketing and Communications for Canadian Stage. “It is critical to spread the word on multiple channels to increase reach, create awareness and ultimately drive sales.”
Among its early goals, Canadian Stage wanted to sell 250 tickets during a Black Friday promotion and double its number of ‘likes’ in the process. Canadian Stage exceeded its 12-hour Black Friday sales target, selling 300 tickets. The goal of doubling its number of Facebook ‘likes’ was also far surpassed, with total ‘likes’ increasing by 161% to 4,700. Subsequent Facebook-only promotions run by Canadian Stage have had similarly successful results.
“We are active with social media and our interactions are not limited to sales messages,” added Hernden. “In addition to incentivizing our fans through special promotions for connecting with us via social media, we are cultivating long-term relationships to ensure our patrons feel valued.”
Turning patrons into lifetime supporters is a key focus of the first Canadian Arts Marketing, Development and Ticketing Conference. The conference is presented by Arts Reach, which supports leading arts professionals committed to advancing arts revenue growth together.
In addition to interacting with personnel at its display booth during the conference receptions, AudienceView is offering attendees the opportunity for one-on-one educational consultations with a company executive. Participants can choose to discuss topics including understanding your customer base, building unique programs that ensure financial success and using loyalty to drive incremental sales.
AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks. With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution. Supporting over 550 venues across six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.
MarketView is the world’s first white-label, self-serve e-commerce and CRM solution. Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably. It provides more features and functionality than other currently available self-serve platforms.
Primoris Group Inc.