Own Your Customer Journey
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AudienceView Announces Growth Investment From Rubicon Technology Partners
New investment positions AudienceView for accelerated growth

The Most Important Investment Your Theater Can Make
Technology may not be a tangible investment like improved lighting or WiFi, but it’s one of the most valuable tools you can equip your stadium with.

Why Are Film Festivals So Hard to Execute?
Managing expectations for access is only part of what goes into running a festival.

3 Ways to Empower Your Custom Service Representatives
Even if you don’t work in the development department, you have some experience raising funds.

3 Ways to Track Your Guest’s Lifecycle to Sell More
It’s essential that you ask the right questions at the right time if you want to maximize your earning potential.

4 Ways to Grow Your Family of Guests
AudienceView equips you with the tools that allow anyone in your organization to interact with guests in a way that helps them feel like a part of your family.

The Challenges and Opportunities Around PCI Compliance
When it comes to collecting secure payments through a PCI compliant system, your organization has a few options.

Why Sales Isn't Done Just Because a Patron Bought a Ticket
The patron's experience with your organization doesn't just get impacted by the moment when they buy the ticket and when they see the show.

The Apple Approach to the Customer Experience
For arts patrons, even a small inconvenience will impact the customer experience and, in all likelihood, revenue.

Navigating the Secondary Market
Working with third part ticket sellers can be beneficial for your organization, but only if you do it the right way.

Getting and Keeping Millennials In Your Seats
Getting and Keeping Millennials In Your Seats

How Do Cell Phones Fit in Live Theater?
After the AMC debate, it's worth wondering if mobile devices can improve live theater.

Why Business Dashboards Are Vital to Box Office Success
Mesa Arts Center is using dashboards to create efficiency and study their successes.

How Not-For-Profits Can Dominate
Canadian Stage has been producing award-winning programming for 27 years by understanding what works for their patrons.

"What I’m intending to do is inspired by Starbucks" - Aubrey Stork, Mirvish Productions
Based in Toronto, Mirvish Productions is Canada’s largest commercial theatre production company. Mirvish operates the Royal Alexandra Theatre, a historic venue it saved from demolition in 1963,...

Marketing Your Fundraising Properties
Fundraising and marketing departments are some of the biggest friends and foes in the live event industry. They often work side by side and share resources, but it can quickly become a competition...

Customer Experience Data Drives Key Decisions