AudienceView Selected by The Hanover Theatre for the Performing Arts

June 18, 2013 Christine Payne

TORONTO, Ontario, Canada – June 18, 2013AudienceView has been selected as the new technology partner of The Hanover Theatre for the Performing Arts in Worcester, MA.  The Hanover Theatre will utilize AudienceView to streamline its robust membership and funds/donor management programs and modernize its ticketing, social reach and volunteer management.  In doing so, The Hanover Theatre will enhance the customer experience, improve operational efficiency and unlock new revenue opportunities.

“Our team is committed to engaging and providing the highest level of service to our patrons, subscribers, members and donors.  Working with AudienceView will contribute significantly to our day-to-day operations and considerably enhance the level of service we provide,” said Troy Siebels, Executive Director of The Hanover Theatre for the Performing Arts.  “We are thrilled to be working with a technology partner that is so dedicated to our theatre’s ongoing success and patron engagement.”

The Hanover Theatre’s new integrated customer relationship management (CRM), ticketing and fundraising solution will power online content via AudienceView’s proprietary content management system (CMS).  This modern technology will enable patrons and members to go online to book their own seats and manage their accounts, which they have never before been able to do.  The Hanover Theatre can also choose to make tickets available through mobile and social platforms, with patrons able to access the same seats from an integrated inventory.  The AudienceView solution will also streamline renewals for subscribers, effectively manage fundraising data to ensure donors are recognized in real-time, and administer tiered membership benefits as donors increase their level of giving.

The active and ever-growing volunteer base at The Hanover Theatre will also benefit from the organization’s new partnership with AudienceView.  Volunteer hours will now be tracked using the solution’s membership functionality so that associated theatre privileges can be easily administered and enjoyed.

“AudienceView is excited to be pairing its industry-leading technology with yet another world-class venue.  We look forward to a long, productive partnership with The Hanover Theatre,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView. “Our solution will ensure that The Hanover Theatre provides the very best service to all of its guests, donors and volunteers, creating long-term loyalty and ensuring a consistent, positive experience no matter how or when an interaction takes place.”

The Hanover Theatre is recognized by Pollstar as one of the world’s top 50 theatres.  It presents the magic of Broadway, music and more, with upcoming shows including Jersey Boys, Sister Act, the Addams Family, comedian Lewis Black and Disney Junior Live on Tour.  Programming also includes a distinguished speakers series, holiday productions, concerts, silent films and dance.

About The Hanover Theatre

The Hanover Theatre for the Performing Arts, located in downtown Worcester, New England’s second largest city, is recognized by Pollstar as one of the top 50 theatres in the world. After undergoing many name changes and renovations over the decades since its 1926 birth, The Hanover Theatre reopened in March 2008 following a $32 million historic restoration. Since then, the theatre has established its place as a rich entertainment and cultural venue, winning numerous awards, including The National Trust for Historic Preservation Award in 2010. Now in its fifth season, The Hanover Theatre continues to expose over 170,000 annual patrons to world-class entertainment in the form of Broadway, concerts, comedians and much more. For more information, visit Worcester Center for the Performing Arts, a registered not-for-profit 501(c)(3) organization, owns and operates The Hanover Theatre for the Performing Arts. All donations are tax deductible to the fullest extent allowed by law.

About AudienceView

AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks.  With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution.  Supporting over 550 venues across five six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.

MarketView is the world’s first white-label, self-serve e-commerce and CRM solution.  Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably.  It provides more features and functionality than other currently available self-serve platforms.

For additional information please visit, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

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