AudienceView Selected by California Shakespeare Theater

October 9, 2014 Christine Payne

Cal_Shakes_LogoTORONTO, Ontario, Canada – October 9, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is pleased to announce its selection by California Shakespeare Theater (Cal Shakes) to implement a single, integrated solution, replacing multiple systems previously used for ticketing, memberships, fundraising, and more. Celebrating its 40th anniversary, Cal Shakes is an award-winning not-for-profit, professional theater company known for innovative productions, including new works and responses to Shakespeare and the classics produced at their Bruns Amphitheater, in addition to year-round education and community-based programs. Nestled in the hills between Berkeley and Orinda, California, the amphitheater is “one of the most beautiful performing spaces in America,” according to the Wall Street Journal.

“We are so excited to be transitioning to AudienceView, and to have software that can keep up with the demands of our multifaceted programming, and with our tech-savvy patrons,” said Susie Falk, Managing Director for Cal Shakes. “We know AudienceView will help us better understand and connect with our patrons and supporters, and look forward to better serving the communities of the Bay Area.”

In partnership with AudienceView, Cal Shakes is combining multiple business processes in the same way it unites diverse communities in the Bay Area. The robust AudienceView e-commerce engine will process all sales – including individual tickets, season subscription packages, flexible passes, class registrations, summer programs, gift cards, donations and memberships through a single solution. By integrating e-commerce and fundraising, Cal Shakes has the ability to understand all customer activity, leading to increased guest and donor satisfaction. Reporting and business intelligence features offer a full view of individual habits and preferences as well the ability to monitor sales, fundraising and campaign efforts. These capabilities can be invaluable in future marketing efforts, to attract new donors, and maximize donations.

“AudienceView is proud of its success and expanding footprint in the Bay Area. This is a region where technological and theatrical innovation is thriving and our entertainment business solution is a perfect fit for organizations of all sizes,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are thrilled to welcome the California Shakespeare Theater and its dedicated team of professionals to the AudienceView family. Our team is committed to exceeding their expectations and we look forward to a long and successful partnership.”

About California Shakespeare Theater

Founded in 1974, Cal Shakes is an award-winning, nationally recognized regional theater now under the leadership of Artistic Director Jonathan Moscone and Managing Director Susie Falk. Through seasonal productions at our outdoor amphitheater, and in year-round school and community-based programs, Cal Shakes expands access to the arts and builds diverse ownership of our region’s cultural vitality by fostering participatory approaches to the artistic process and arts education.

Over the last decade, our Main Stage productions-both new works and responses to Shakespeare and the classics-have earned a national reputation for their exhilarating artistry and boldness of imagination. We engage artists of the highest caliber from around the country to make the past present, reimagining the classics with a thrilling potency that provides a diversity of perspectives and aesthetics to an audience of more than 45,000 people annually.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

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