Should You Use Apple's New In-Venue Patent?

July 5, 2016 AudienceView Staff

Apple recently won a patent five years in the making that will allow operators to block the use of a cell phone’s camera by using infrared signals. You can read the full patent here, but it’s a very impressive concept that could potentially disrupt a number of mediums. Not only can concerts and movie theaters take advantage of this device, but many have brought up more problematic ways that the use of cell phone cameras can be blocked. In the past few years the footage from cell phone cameras has been responsible for social movements and even political protests, so introducing an option with which it can be blocked poses a lot of issues, but what about the ramifications this could have for performing arts?

We’re able to see both sides of the argument, but we’re curious to see what you think. Below are the arguments for, and against, this new patent. Reach out to us on Twitter and Facebook with your thoughts about whether or not your performing arts center would implement a patent that would keep guests from using camera phones during the production.

Yes, I’d implement the patent:

  • Performances are vital to your venue’s identity. Having any leaks of your show would dissuade any future attendance.
  • You need to protect your intellectual property and keep secrets a secret. Keeping people from filming your show is common sense if you want to maintain your artistic merit.
  • Seeing cell phones when you’re at any live venues sucks. Anything steps available for you to prevent those bright screens being held up during an important monologue should be taken.

No, I wouldn’t use this technology:

  • Having parts of your performance broadcast to a new audience, even if it’s just a shot of an empty stage, is free publicity for you.
  • This only stops people from using their camera during the show, but that doesn’t mean that they won’t be texting with their bright screens throughout the performance.
  • Millennials interact with live shows differently. A Snapchat is a visual souvenir and doesn’t detract from future experiences. 

Where do you land in this argument? Reach out to us on Twitter and Facebook to let us know.

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