When it comes to selling single seats, there’s nothing sweeter than the phrase “group sale.” By servicing a large group of people at once, you’re able to clear unused inventory and market to a new segment of patrons. Getting butts in the seats has always been the name of the game, but how can you make sure that you’re not putting up barriers that make it difficult for your guests to buy large amounts of tickets at once?
Performing arts centers that have made the switch to AudienceView enjoy the ability to offer barrier-free access to group sales. Whether it’s through creating a microsite that allows you to target your marketing efforts, or by simply giving patrons the ability to buy groups of tickets across multiple rows, see how organizations just like yours have improved their group sales.
Create Multiple Sites with Special Offers
Groups who purchase often shouldn’t have their schedule managed by the box office. By creating a site where they can book online, you’re able to tailor the offer to the group purchaser while reducing the amount of friction involved in buying group seats.
Take Advantage of Customer Segmentation
You should be able to market to the patrons most willing to spend money. Use rich data to create groups of customers to send promotional emails to. With the ability to group customers using a wide range of attributes including interests, purchase history, and frequency of attendance, you can get the right message in front of the right people.
Create Special Offers for Special Patrons
Use offers to supply patrons with season renewals and special offer packages. Set an expiry date for an offer and resale inventory back to the system, and allow customers to partially accept an offer to manage group bookings.
Implement a Smart Seat Map that Adapts to the Patrons
It’s rare that a group of twenty patrons will want to sit in a single row. AudienceView gives them the ability to select across multiple rows, arranging them in clusters on your seat map.