Without doubt, mobile has overtaken desktop as the preferred choice for audiences around the world.
It’s estimated that by 2018, there will be eight billion mobile subscriptions. Put another way – 110% of the global population will have a mobile subscription.1
The mobile tipping point – when more than half of your audience arrives via mobile devices – is different for every business and organization. Many are there already, which isn’t surprising considering the tipping point for Internet usage shifted in 2014.2
Mobile usage and engagement is a hot topic as we embrace this new era, with accessible and responsive design at the forefront of ensuring a seamless and enjoyable customer experience.
When the smartphone was first introduced in 2007, the face of mobile phones changed forever. Putting the Internet at our fingertips suddenly allowed us to search for anything we needed to know, from anywhere.
It’s about convenience, after all, and approximately 58% 3 of consumers say that they favor the convenience that mobile commerce offers over more traditional ways to make a purchase.
So where do you begin?
How do you best find out who your audience is and what they need from you?
When your customer is on a mobile device, what is he or she looking for?
When are they looking for it?
And, how are you planning to convert mobile visitors to mobile customers?
By answering these questions, you can refine your audience.
To learn more, check out the infographic below or get in touch. I’d love to chat!