Using Journey Mapping to create an optimal attendee experience.
Head of Marketing, AudienceView
You have a variety of customers who are coming to your venue from a very different ‘place’; new, returning, subscriber, etc. and
Our exercise today: we will be building a VERY topline customer journey map for a variety of live entertainment customers. Our hope is that this may become a valuable blueprint for an exercise you can execute with your teams once you return to your venue.
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