The days of a guaranteed 50% of your sales coming from subscriptions are over. Some AudienceView clients, like SHN, are navigating the changing demographics by getting ahead of this shift and stopping the sale of subscriptions all together. That step may not be for everyone, but there are ways to correct your subscription sales and boost your renewal rate.
It’s about more than just getting people into your theater and putting on a show. If you want your guests to have an incentive to sign up for a long term relationship, you need to be mindful of what they want. There’s no one size fits all solution that will appeal to all your guests, since the best way to build a relationship is to speak directly to their needs. AudienceView helps you do that by allowing performing arts centers to provide special offers to a specific audience at the right time in that customer’s journey. Here are three specific ways your organization can boost your renewal rate by taking advantage of the features in AudienceView.
1. Use Dynamic Content to Make the Right Sale
With AudienceView, when your customers visit your site you’re able to promote various additional products and offers that are served up based on individual customer preferences. This allows you to create better relationships with customers, contributing to your renewal rate.
2. Give Incentives for Loyalty
When looking for strategies to increase customer engagement, you want to make use of membership programs to increase a customer’s engagement and their annual spend with your organization.
3. When It Comes to Selling Subscriptions, Make the Right Offer
Not everyone wants the same subscription package. When launching your season renewal campaign, you want to be able to meet all your campaign milestone dates so you don't put your renewal rate at risk. Offer guests bundles, utilities, and special offers to create custom season ticket packages.