4 Ways to Package Holiday Shows to Maximize Revenue

September 19, 2016 AudienceView Staff

Working at a theater in the summer means that you’re there as your season tickets go on sale. As you know, one of the most popular times of the year is your Christmas programming, meaning that you’re often selling Christmas in the summer. Beyond the unusual sensation of discussing ‘A Christmas Carol’ when it’s scorching outside, your team also has to deal with the ways that you can smartly fill your seats ahead of time so that you can take your own holiday this year.

So how do you make sure you’re selling holiday packages to maximize your revenue? AudienceView gives you numerous ways to sell Christmas in the summer.

Offer Memberships In Addition to Tickets 

Notice the same name on your list for your past three Christmas shows? Why not set up static or incremental memberships schemes with different benefit schemes? You can tie membership programs to donations, miscellaneous items, or holiday bundles.

Make Season Ticketing Easy 

Give your guests the gift of a frictionless experience! When it’s season renewal time, you want it to be easy for customers to renew online or at the box office so that you don't risk losing any season ticket holders.

Empower Your Guests with Unified Search 

As you build and offer more packages around a single event, you can create a page on your integrated website that displays all active ways to buy that event, enabling customers to purchase higher priced packages that drives incremental revenue.

Use Dashboards to Plan Accordingly 

Real time dashboards price things on popularity, meaning that you can re-allocate resources based on performance. Monitor sales of each show on your schedule and react dynamically.

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