Photo via Flickr
The old adage is: Ask and you shall receive. But what if you’re not asking the right person for the right thing? Asking a student for a thousand dollar donation is unrealistic, but not asking an established and valuable patron for a donation could harm you more in the long run.
It’s essential that you ask the right questions at the right time if you want to maximize your earning potential. From tracking affiliation to building comprehensive customer profiles, AudienceView gives you more ways to track your guest’s lifecycle to provide the right offer at the perfect time.
Place Website Widgets to Collect Information
By creating widgets on your website, you’ll be able to build a more complete customer profile to find out things like a guest’s age and show preferences. You’ll be able to use this information to solicit donations in a more precise way by speaking to your customers when they’re ready to take action.
Take Advantage Of a Robust CMS
When you can run your website and your ticketing sales through a single portal that focuses on your brand, you can create the best possible customer experience that perpetuates your brand throughout the market.
Track Guest Affiliations
When you want to understand current and past board members financial commitment to your organization, you want to have that information promptly so you know how to speak to it at the next board meeting.